Beauty Industry

Secret Teams with Recording Artists to Promote Female Self-Expression

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By: Jamie Matusow

Editor-in-Chief

Secret female anti-perspirant/deodorant has teamed up with music stars Rihanna and Nicole Scherzinger from The Pussycat Dolls, to introduce a brand new single that promotes female self-expression, strength and cultural fusion. The single entitled “Winning Women” is available for free download on http://www.Secret.com. Secret brought these two young, culturally diverse women together to create a fun and fresh song about the power of being an independent and strong female. “I’m thrilled to be working with Rihanna on this song. We had so much fun bringing our different ideas and expressions together to create ‘Winning Women’ for Secret,” Nicole Scherzinger said. “Winning Women” coincides with the launch of the new Secret Scent Expressions product line. This new collection fuses scents from various cultures around the world to create a truly unique scent experience. Similar to how exotic scents are fused together in this collection, the song “fuses” together the musical styles of Rihanna and Nicole Scherzinger to drive home the overall message of feminine strength. Consumers can visit http://www.Secret.com, created by IMC2, one of the countries leading interactive agencies, to download the exclusive song, “Winning Women” for free and find out more about the song fusion and the New Scent Expression product line.

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